Class: Marketing Applications

One Year Marketing Plan for Single-serve Coffee Maker for “Company G”

• Evaluated how product aligned with company mission statement
• Identified target market for the product
• Analyzed Company G’s competitive environment, using Porter’s Five Forces Model.
• Addressed the company’s opportunities and threats that would support or undermine the marketing of new product using SWOT analysis

• Suggested distinct strategies for each of the market mix elements that are appropriate for the electronics market
• Described the specific actions that should be taken to measure the progress toward the objectives identified in the plan.

Evaluator Feedback

“You sufficiently justify Company G’s new single-serving coffee maker as a shopping good due to its purchase planning time, infrequent purchases, and availability. You properly identify good examples of strengths, weaknesses, opportunities, and threats, including the brand and product recognition and reputation core competencies. You effectively apply the SMART method with all four marketing objectives. Good job on this task.”